You cannot separate rice from good health...

Keep cholesterol low for a healthy heart

Cholesterol is a soft, fat-like, waxy substance found in the bloodstream and in all your body's cells. Your body naturally produces cholesterol to build cell membranes, some hormones, and many other important bodily functions. Too high a level of cholesterol in the blood is a major risk for coronary heart diseases such as heart attacks and strokes.*

There are two kinds of cholesterol. The first, LDL, is known as the "bad" cholesterol. Too much LDL can clog your arteries, increasing your risk of heart attack and stroke. The second, HDL, is known as the "good" cholesterol. Your body makes HDL cholesterol for your protection as HDL carries the bad cholesterol away from your arteries. Studies suggest that high levels of HDL cholesterol reduce your risk of heart attack.

Cholesterol can enter your body in two ways. Your body makes some of it on its own and the rest comes from cholesterol from foods you eat. Foods that contain cholesterol typically are meats, poultry, fish, eggs, butter, cheese and whole milk. Foods like fruits, vegetables, cereals and rice have no cholesterol.

Several Uncle Ben's® products qualify for the American Heart Association certification, meeting its guidelines for healthy eating; they're low in cholesterol, saturated fat and have 0g trans fat to support a healthy heart.

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