SMALL & POWERFUL, LIKE THE ATOM

How can something so tiny cause a huge change in the way we eat? Studies show that when you begin with rice, you end up with a meal that's better for you. So how about it, are you ready for the Rice Age?

RICE NUTRITION

Nutritionally, rice is hard to beat:

  • All UNCLE BEN'S® parboiled long grain white and flavored rice are enriched with B-vitamins, including thiamin, folic acid, and niacin, as well as iron. It naturally has minerals like phosphorous, magnesium and potassium.
  • A one-cup serving of UNCLE BEN'S® 100% whole grain products virtually meets the USDA daily requirement of three-ounce servings of whole grains
  • Whole grain brown or milled white rice are nutrient-rich complex carbohydrates, which is where MyPyramid recommends 45-65% of daily calories come from.
  • Rice is a natural source of amino acids that give the body what it needs to build strong muscles.
  • Rice is naturally sodium- and gluten-free, and hypoallergenic.
  • Rice is naturally low in fat, saturated fat, 0g trans fats and cholesterol-free.That's a good thing since nutritionists believe the rise in heart disease, diabetes, obesity and cancer is linked to diets high in fat, saturated fat, trans fat and/or cholesterol.
  • Whole grain brown rice contains the germ and bran layers, wherein lie the majority of beneficial nutrients, like antioxidants, phytonutrients, vitamins and minerals. It is a natural source of fiber for a healthy diet.

DISCLAIMER

Uncle Ben is a fictional character. Any resemblance or similarity to a real person is entirely coincidental. All stories present on UncleBens.com are fictional as well.