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Rice, Health & More
Your family's favorite meals Begin With Ben.™
The Rice Age
THE BIGGEST IDEA IN EATING BETTER EVER.

How can something so tiny cause a huge
change in the way we eat? Studies show that
when you begin with rice, you end up with a
meal that's better for you.* So how about it,
are you ready for the Rice Age?


Spoon with rice Why the Rice Age?
Look closely, or you might miss the biggest idea in eating better
ever. Beginning your meal with rice opens your plate up to better
eating. That's because rice attracts colorful vegetables, savory
spices and leaner cuts of meat. Rice also leads to eating a wide
variety of ethnic cuisines and, since everyone loves it, more family
time at the dinner table.


*Evaluation of Impact of Rice Consumption. An Analysis of the U.S. National Health and Nutrition Examination Survey, 1999-2004